GUDU brand was created in 2015 in Kyiv. The prominent Georgian designer Lasha Mdinaradze was appointed as its creative director.

GUDU’s core mission is female empowerment through creation of exquisitely tailored looks emphasising femininity. The aesthetics of the brand is revealed in Mdinaradze’s self-sufficient designs, which require no accessories to complete the look. GUDU garments, with their eyes-stopping silhouettes and strong shapes, beautifully adorn and revere the female body.

The woman is always in the very centre of my attention, – says Lasha Mdinaradze. I wish to create outfits for her that would reveal her gentle power, personality and passion all at once".