GUDU brand was created in 2015 in Kiev, and Lasha Mdinaradze – a georgian designer became its creative director.

The brand puts emphasis on bright and self-sufficient looks, which require no accessories. Lasha Mdinaradze likes to experiment with shape and colour, but sticks to a tailored cut. GUDU designer calls his muse blue-blooded punk and offers sensible and dramatic silhouettes. "A woman is always in the centre of my attention, – says Mdinaradze. – I want to create item to reveal her power and personality".

GUDU core mission is female empowerment through virtuous tailoring. The brand’s fundamental concept is to place a woman on the center stage — lending her a distinctive right to feel worthy of applause for simply being herself.
GUDU designs adorn the female body through dramatic, sensual silhouettes and masterpiece tailoring with total look showstopper aesthetics. Each piece is a sculptural embellishment, engineered with uncompromising quality. GUDU muse is a rebellious and eccentric character, irresistible in her allure.