GUDU is about well-cut tailoring and experiments with forms.

Brand was created in 2015 in Kyiv. "I have always felt that I have something to say," admits the designer, Lasha Mdinaradze.

GUDU emerged from a vision to demonstrate that clothing can be disarable without being overt. The brand is dedicated to crafting designs that blend elegance and sensuality with a touch of intrigue.

The designer aims to create collections that offer something for everyone, regardless of age or gender.

Lasha Mdinaradze studied as a stage artist at the Tbilisi State Academy of Art. After a period of self-discovery, he found his calling at the Kyiv Opera House, where he developed a profound understanding of form and construction—skills that are evident in every collection of the brand.

Lasha Mdinaradze continues to lead GUDU as creative director, creating collections that leaves a lasting impression on all who experience them.